Dedicated Amplify Outreach Event Tracking in Data Replication/Analytics

Amplify Outreach

What’s new?

When creating automated Outreach campaigns in Bullhorn Automation with Amplify enabled, the system now sends event data to Bullhorn Data Replication and Analytics under both “Automation” and “Amplify” source systems. This allows Amplify-powered outreach to be tracked separately from standard Automation events in your analytics and reporting.

Why does it matter?

This update gives you clearer visibility into the performance of your Amplify Outreach automations. Previously, Amplify Outreach events were combined with standard Automation activity, making it difficult to isolate their impact. With dedicated tracking, you can measure the effectiveness of Amplify Outreach on engagement and outcomes, helping you demonstrate ROI.